I work with teams and organisations to design digital products from the ground up, from research and strategy to delivery.
Visual design, usability and craft to every stage of the product.
Selected projects
Full portfolio available on request.
Sirio Ai
Empowering energy transition through Ai
Homeviews
Credible resident reviews, at scale
Rakbank
Redefining digital onboarding across UAE
Materieunite
A digital identity rooted in nature
EF Education First
Case study coming soon
Allianz Direct
Case study coming soon
More projects
Art Direction, Illustration, Print, Branding and Visual Design
About
Cristina is a Rome-based product designer with several years of experience across UX, UI, Visual Design, Print and Art Direction. Trained in industrial and visual design, she has spent her career bridging the gap between complex user needs and elegant digital products.
After six years in London — working with MRM/McCann, Studio91, and EF Education First — she now runs an independent practice, collaborating with teams across the UK, Europe, and the UAE. Her clients range from AI startups to global banks.
Her approach is rooted in curiosity and collaboration. She gets close to the problem before reaching for a solution, working directly with developers and engineers throughout the process — not just at handoff. She combines classic design methods with the latest AI tools, using each where it adds the most value: rigorous research and systems thinking on one side, faster iteration and exploration on the other. She believes the best digital products are built when design and technology think together from the start, and that the most important design decisions often happen in conversations, not on the canvas.
Services
- User Research
- User Experience
- User Interface
- Web Design
- Mobile Design
- AI Prototyping
- Wireframing
- Design Systems
- Art Direction
- Branding
- Visual Design
- Illustration
- Editorial and Print
- Concept Development
- Design Thinking
- Digital Strategy
- Roadmap Development
- Design Leadership
Contacts
Client reviews
References available upon request.
I worked with Cristina at EF for 2.5 years and found her a joy to work with. I’d highly recommend her to any business or design team looking to level up, or set themselves apart from the competition. The flair, craft and creativity she brings to design, along with a passion for both the big picture and small details, have made my roles (in both UX and Design Management) easier, and helped the team create more meaningful work with better outcomes.
Cris was the most senior designer in EF’s Central Team, covering a wide range of products, projects and features. From working with stakeholders to gather and shape requirements, to interpreting and iterating on AB tests, to defining interaction-design rules and design systems (she designed a local system for EF’s Central Team from the ground up) Cris was always on point. Even with the most creatively led work – total site overhauls or brand new concepts – delivery was always efficient, consistent and followed UX best practice…
Simon Grant
Design Manager at EF Education First
Linkedin
Cristina has been absolutely amazing on this project – I would highly recommend working with her! Cristina got up to speed on the project super quickly, has delivered some amazing designs and has had a great relationship with all the stakeholders involved, from Directors to developers.
Grace Tolley
Product Manager at Homeviews
Reviewed via YunoJuno
Product Manager at Homeviews
Reviewed via YunoJuno
Cristina was easy to work with and delivered high-quality design collateral. We will be working with her again!
Hannah Durevall
Design Manager at Capitalise.com
Reviewed via YunoJuno
Design Manager at Capitalise.com
Reviewed via YunoJuno
Cristina brought the visual finesse and creative execution of Quantemplate’s brand to another level. The approach which she defined is still in use today and praise from across the industry keep coming in. She is not only a brilliant visual designer: her analytical approach to complex data design and her intuition for usability helped solve some of our gnarliest User Interface challenges. Working together was a real pleasure and I hope we have the opportunity to do so again.
Tom de Gay
Head of Design at Quantemplate
Linkedin
Head of Design at Quantemplate