Freelance art director and designer.Working globally with brands, companies and startups.
Sweaty Betty is a British retailer specialising in women’s activewear, founded by Tamara and Simon Hill-Norton. It has over 50 boutiques in the United Kingdom, six boutiques in the United States and concessions in department stores Harrods and Bloomingdale’s.
My key responsibilities as Art Director and UI Designer were to refresh the help center as well as the about page. The help center consists of multiple pages plus a widget that customers can use to ask for more help if needed.
Client: Sweaty Betty LondonCreative Director: Ben KennedyYear(s): 2021
Art DirectionDigital DesignUX/UI