Freelance art director and designer.Working globally with brands, companies and startups.
Tot is a fintech banking platform born in Italy in late 2020. Backed by Banca Sella, Tot aims to digitalize administrative and financial management for professionals, freelancers, and small businesses.
My key responsibilities as UX/UI Designer were to redesign their global site to improve the overall user experience and look and feel. A new design system was designed to improve consistency and decrease development time. Colors, spacings, and font sizes were reviewed according to accessibility best practices.
Client: TOTYear(s): 2022Illustrations: Elisabetta VedovatoDevelopment: MODO
UX/UI Design SystemsDigital Branding